We are your local partner to data driven growth
We believe that every business, regardless of size, deserves access to the powerful insights hidden within their data. Our mission is to empower businesses to compete and thrive on a global scale by making data simple, accessible, and actionable.

Our Philosophy
Local context
We have a deep understanding of the local market dynamics. We don’t offer generic, one-size-fits-all solutions. We tailor our approach to the specific challenges and opportunities that businesses here face, from supply chain logistics to local customer behaviour.
Actionable Results
Our success is measured by the real-world results our clients achieve. We focus on delivering insights that lead to measurable improvements in your profit, efficiency, and strategic decision-making.
An Extension of Your Team
We provide the strategic power of a senior data analyst and an entire data toolkit for a fraction of the cost of hiring a full-time employee. We work as a dedicated partner, invested in your success.

Meet the founder
Tsega founded Peacock Analytics with a single goal to empower Ethiopian businesses to compete and thrive by making data simple, accessible, and actionable.
With extensive experience in analytics, I saw firsthand how many companies were struggling with messy data and gut-feel decision making. I knew there was a better way. I believe that by making data clear and understandable, we can unlock incredible potential. My passion is working directly with business owners to translate their data into a clear roadmap for success.